BUSINESS SOLUTIONS
Business Solutions
Client interventions connected to D-CHANNEL expertise. Explore by business challenge, then by expertise.
THREE WAYS TO EXPLORE
Entry points prepared for the portfolio. A visitor may start from a business challenge, from expertise, or from the complete portfolio.
EX01
BY BUSINESS CHALLENGE
What are you trying to improve?
EX02
BY ICA / EXPERTISE
Where do you need support?
EX03
ALL BUSINESS SOLUTIONS
Explore the complete portfolio.
BY BUSINESS CHALLENGE
What are you trying to improve?
BC01 · FIND GROWTH
BS01
Growth Strategy & Priority Choices™
Clarify the growth choices that deserve management focus and translate them into explicit strategic priorities.
BS02
Market & Portfolio Growth Strategy™
Structure market and portfolio choices around the opportunities and roles most relevant to sustainable commercial growth.
BS03
Commercial Growth Roadmap™
Translate growth priorities into a structured commercial roadmap connecting initiatives, ownership, sequencing and management milestones.
BS04
Consumer & Shopper Growth Insights™
Turn consumer and shopper understanding into actionable growth priorities for commercial and brand decisions.
BS05
Brand Growth & Value Proposition™
Clarify how the brand should create distinctive and relevant value for priority consumers and growth opportunities.
BS08
Channel & Customer Strategy™
Clarify channel and customer roles, priorities and engagement choices to focus commercial resources where they matter most.
BC02 · BUILD DEMAND
BS04
Consumer & Shopper Growth Insights™
Turn consumer and shopper understanding into actionable growth priorities for commercial and brand decisions.
BS05
Brand Growth & Value Proposition™
Clarify how the brand should create distinctive and relevant value for priority consumers and growth opportunities.
BS06
Demand Generation & Activation™
Translate consumer and brand priorities into structured demand-generation and activation choices deployable through the commercial system.
BS12
Trade Activation & In-Store Conversion™
Connect trade activation choices with shopper opportunities and retail execution to strengthen in-store conversion conditions.
BC03 · EXPAND MARKET REACH
BS07
Route-to-Market Optimization™
Strengthen Route-to-Market choices so commercial resources and market-access mechanisms are better aligned with channel, customer and growth priorities.
BS08
Channel & Customer Strategy™
Clarify channel and customer roles, priorities and engagement choices to focus commercial resources where they matter most.
BS09
Territory, Coverage & Distribution Expansion™
Translate territory and outlet potential into disciplined coverage and distribution-expansion priorities.
BS13
Sales Force Design & Deployment™
Align sales-force roles, structure and field deployment with customer, territory and execution priorities.
BC04 · IMPROVE RETAIL EXECUTION
BS10
Picture of Success & Retail Standards™
Define what winning retail execution should look like and translate it into clear, observable and measurable standards.
BS11
Perfect Store & Retail Execution™
Translate retail standards into an integrated Perfect Store discipline for assessing, managing and improving outlet execution.
BS12
Trade Activation & In-Store Conversion™
Connect trade activation choices with shopper opportunities and retail execution to strengthen in-store conversion conditions.
BC05 · IMPROVE SALES FORCE EXECUTION
BS13
Sales Force Design & Deployment™
Align sales-force roles, structure and field deployment with customer, territory and execution priorities.
BS14
Sales Call Excellence™
Strengthen the quality and consistency of customer calls through a structured field-execution discipline.
BS15
Sales Performance Management™
Create a disciplined sales-performance management system connecting objectives, execution indicators, management routines and corrective action.
BC06 · MAKE BETTER COMMERCIAL DECISIONS
BS16
Commercial MIS & Performance Dashboard™
Structure a commercial management information system that connects critical commercial data, KPIs and management views into a practical single source of truth for decision-making.
BS17
Commercial Performance Diagnostics™
Diagnose commercial performance systematically to identify critical gaps, likely drivers and management priorities for corrective action.
BS18
Commercial Analytics & Decision Support™
Turn commercial information into structured analysis and decision support that helps management identify priorities, evaluate choices and act.
BC07 · BUILD COMMERCIAL CAPABILITY
BS19
Commercial Capability Academy™
Structure an integrated Commercial Capability Academy that connects role requirements, development pathways, field application and sustained capability building.
BS20
Role-Based Capability & Certification™
Define role-based capability requirements and structured assessment and certification standards that clarify commercial proficiency.
BS21
Field Coaching & Execution Capability™
Embed commercial capability through structured field coaching that connects development priorities with observed execution and practical improvement.
BC08 · TRANSFORM THE COMMERCIAL SYSTEM
BS22
Commercial Operating Model Transformation™
Translate commercial priorities into an aligned operating model connecting structure, roles, decision rights, governance and management routines.
BS23
Commercial Process & Best Practice Transformation™
Redesign critical commercial processes and embed relevant Best Practices into clear, repeatable and governable ways of working.
BS24
Commercial Transformation & Change Mobilization™
Mobilize stakeholders and embed new commercial ways of working so transformation priorities can move from programme design into sustained organizational practice.
BY ICA / EXPERTISE
ICA01
DEFINE
Growth Strategy™ — Growth Strategy & Priority Choices™ · Market & Portfolio Growth Strategy™ · Commercial Growth Roadmap™
ICA02
CREATE
Consumer & Brand Growth™ — Consumer & Shopper Growth Insights™ · Brand Growth & Value Proposition™ · Demand Generation & Activation™
ICA03
REACH
Channel & Distribution™ — Route-to-Market Optimization™ · Channel & Customer Strategy™ · Territory, Coverage & Distribution Expansion™
ICA04
WIN
Retail Excellence™ — Picture of Success & Retail Standards™ · Perfect Store & Retail Execution™ · Trade Activation & In-Store Conversion™
ICA05
EXECUTE
Commercial Workforce™ — Sales Force Design & Deployment™ · Sales Call Excellence™ · Sales Performance Management™
ICA06
DECIDE
Commercial Intelligence™ — Commercial MIS & Performance Dashboard™ · Commercial Performance Diagnostics™ · Commercial Analytics & Decision Support™
ICA07
SUSTAIN
Commercial Capability™ — Commercial Capability Academy™ · Role-Based Capability & Certification™ · Field Coaching & Execution Capability™
ICA08
TRANSFORM
Commercial Transformation™ — Commercial Operating Model Transformation™ · Commercial Process & Best Practice Transformation™ · Commercial Transformation & Change Mobilization™