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D-CHANNEL
D-CHANNEL commercial journey from strategy through African market execution to performance and transformation

From Strategy to Execution. From Execution to Performance.

D-CHANNEL DIGITAL COMMERCIAL PLATFORM™

From Strategy to Execution. From Execution to Performance.

DISCUSS A CHALLENGEEXPLORE OUR SOLUTIONS
  1. 01Strategy
  2. 02Market activation
  3. 03Field execution
  4. 04Performance
  5. 05Transformation

START FROM YOUR CHALLENGE

What commercial challenge are you trying to solve?

Start from the challenge you own. D-CHANNEL connects it to the relevant Business Solutions and ICA expertise.

  1. 01

    Strategy

  2. 02

    Translate

  3. 03

    Activate

  4. 04

    Execute

  5. 05

    Measure

  6. 06

    Improve & Scale

THE D-CHANNEL SYSTEM

ICA™ — Integrated Commercial Activation

One connected commercial system from strategic choices to market execution, intelligence, capability and transformation.

ICA™

One integrated commercial system

  1. 01

    DEFINE

    Growth Strategy™

  2. 02

    CREATE

    Consumer & Brand Growth™

  3. 03

    REACH

    Channel & Distribution™

  4. 04

    WIN

    Retail Excellence™

  5. 05

    EXECUTE

    Commercial Workforce™

  6. 06

    DECIDE

    Commercial Intelligence™

  7. 07

    SUSTAIN

    Commercial Capability™

  8. 08

    TRANSFORM

    Commercial Transformation™

EXPLORE THE ICA SYSTEM

EIGHT CENTRES OF EXCELLENCE

One expertise domain for each stage of the ICA system

ICA is the integrated system. Each Centre of Excellence is the expertise domain that owns one stage of it.

D-CHANNEL 8 Centres of Excellence — one integrated expertise system

BUSINESS SOLUTIONS

Business Solutions built around commercial challenges

D-CHANNEL Business Solutions translate specialist expertise into structured client interventions.

African field sales team working with an independent retailer
Route-to-market & retail execution
African commercial team building market and territory plans
Capability & transformation
Commercial leaders connecting field activity to performance intelligence
Commercial intelligence & performance
  • FIND GROWTH
  • BUILD DEMAND
  • EXPAND MARKET REACH
  • IMPROVE RETAIL EXECUTION
  • IMPROVE SALES FORCE EXECUTION
  • MAKE BETTER COMMERCIAL DECISIONS
  • BUILD COMMERCIAL CAPABILITY
  • TRANSFORM THE COMMERCIAL SYSTEM

  • BC01

    FIND GROWTH

    • Growth Strategy & Priority Choices™
    • Market & Portfolio Growth Strategy™
    • Commercial Growth Roadmap™
    • Consumer & Shopper Growth Insights™
    • Brand Growth & Value Proposition™
    • Channel & Customer Strategy™

  • BC02

    BUILD DEMAND

    • Consumer & Shopper Growth Insights™
    • Brand Growth & Value Proposition™
    • Demand Generation & Activation™
    • Trade Activation & In-Store Conversion™

  • BC03

    EXPAND MARKET REACH

    • Route-to-Market Optimization™
    • Channel & Customer Strategy™
    • Territory, Coverage & Distribution Expansion™
    • Sales Force Design & Deployment™

  • BC04

    IMPROVE RETAIL EXECUTION

    • Picture of Success & Retail Standards™
    • Perfect Store & Retail Execution™
    • Trade Activation & In-Store Conversion™

  • BC05

    IMPROVE SALES FORCE EXECUTION

    • Sales Force Design & Deployment™
    • Sales Call Excellence™
    • Sales Performance Management™

  • BC06

    MAKE BETTER COMMERCIAL DECISIONS

    • Commercial MIS & Performance Dashboard™
    • Commercial Performance Diagnostics™
    • Commercial Analytics & Decision Support™

  • BC07

    BUILD COMMERCIAL CAPABILITY

    • Commercial Capability Academy™
    • Role-Based Capability & Certification™
    • Field Coaching & Execution Capability™

  • BC08

    TRANSFORM THE COMMERCIAL SYSTEM

    • Commercial Operating Model Transformation™
    • Commercial Process & Best Practice Transformation™
    • Commercial Transformation & Change Mobilization™
EXPLORE ALL BUSINESS SOLUTIONS

24 Business Solutions organized across the eight Centres of Excellence.

WHY D-CHANNEL

From isolated initiatives to integrated commercial performance

The D-CHANNEL difference is structural, not declarative: commercial disciplines are connected by design.

  • STRATEGY CONNECTED TO EXECUTION

    Commercial choices are translated into what the organization actually deploys in the market.

  • MARKET ACTIVATION CONNECTED TO FIELD REALITY

    Demand creation is aligned with channel access, retail standards and execution capacity.

  • EXECUTION CONNECTED TO PERFORMANCE INFORMATION

    What happens in the field becomes structured information that supports commercial decisions.

  • CAPABILITY CONNECTED TO SUSTAINED PERFORMANCE

    Capability is built against the commercial standards the organization must sustain over time.

WIN+™

WIN+™ — the methodological backbone supporting ICA

  1. Client sees the challenge
  2. Client explores the Business Solution
  3. ICA organizes the expertise
  4. WIN+ powers the method

AUTHORITY

D-CHANNEL Insights

Executive perspectives, frameworks and best practices on integrated commercial performance. Published only once approved.

African commercial intelligence team reviewing execution information

FIELDINFORMATIONDECISION

Commercial execution becomes structured information that supports better decisions.

EXPLORE D-CHANNEL INSIGHTS

ABOUT

A commercial strategy and execution platform

D-CHANNEL operates as one platform: one architecture, one commercial system — ICA™ — and one methodological backbone, WIN+™.

ABOUT D-CHANNEL
African field sales team translating market opportunity into retail execution

What commercial challenge are you trying to solve?

Start the conversation from your business challenge. D-CHANNEL will connect it to the relevant Business Solutions and ICA expertise.

DISCUSS YOUR CHALLENGE